If you cann’t still enhance the sales of the shopping cart effectively and quickly by all the free promoting methods yourself, you can finally try Google AdWords. Howevery, the hot keywords of Google AdWords is very expensive, if you cann’t set it well, the profit of your shopping cart will be sent to Google perhaps. Setting Google AdWords involves many skills. If you set it well, the conversion rate of the AD can be enhanced fully. Decreasing the cost of the AD by a big large, meanwhile increasing the sales of the shopping cart. It seems that the setting of Google AdWords is very simple, but many details should be noticed actually. We has already accumulated the abundant experiences by setting Google AdWords for the customers in the past few years.

First of all, let’s look what is the conversion rate of the AD. The conversion rate of the AD in Google AdWords is converted into CTR, that is “the clicking times of the AD” divide “the showing times of the AD”, the way of calculation is very simple. For example, your AD is shown by google 100 times, you get 10 times available clicking, then your CTR is just 10%. When your CTR is very high, Google will even change the showing place, from the right to the top of the left, get more of the available clickings. What we will do is to enhance the conversion rate of the AD while lowering the AD cost of AdWords.

I. Basic work

1. Set the AD message. The AD message is very important, the unreasonable AD message will affect the rate of clicking. Usually, the AD message should involve the keywords of the main products sold by your shopping cart. The AD message should be fine and meaning and attract the people to click.

2. Set the price. This price is the highest price set, but the real clicking price won’t exceed this price. The highest price should be suitable. If it is too low, it will be very difficult to show accurately.

3. Optimize your own webpage. Usually speaking, the customers who click your shopping cart are all the potential customers, and interested in the products of your shopping cart. The corresponding AD is against the suitable content. Exploring the browsing habit of the customers is the experiences that you should learn and sum up long.

II. The skill for posting the AD

1. Set the showing area of AdWords according to the destination selling countries and areas. Which country you want to sell, you will show there. Don’t feel bored, for which is the necessary work to help you to save money.

2. Set the time of posting the AD according to the time and the holiday of the destination countries. For example, sunday and monday are the common holiday in some countries, Don’t choose this time to post the AD for which cann’t bring the valuable conversion rate.

3. With AdWords, the Ad will be only posted at the right of Google, don’t post in the else website of Google AdSense. The experience shows that the conversion rate is low through the clicking of the third party, AdSense, the third party website has the possibility of fraud clicking. Close the posting of the third party, for which will save a lot of AD cost.

4. The choosing of the keywords should depend on the tools, not your imagination. Never choose the overabundant keywords, go to the products and service of your shopping cart accurately. For example: the main keywords of IECSP.COM are “ecommerce solutions”, “ecommerce services”, which can show the content of the website accurately. If we choose “shopping cart software”, the effect of the AD will be reduced. For some people who are searching “shopping cart software”, they just want to search a useful and effective open-source software. Most of them are not interested in the service of IECSP. The main analysis tools for keywords: https://adwords.google.com/select/KeywordToolExternal

5. With Google Analytics, track the posting effect of the keywords, check the conversion rate of the keywords, often optimize the keywords, and sum up the experiences.

I believe that you can reduce the AD cost of AdWords yourself after learning the above experiences and skills. Meanwhile, you will get the higher AD conversion rate, turn the AD clicking of the customer into the source of the profit of your shopping cart.

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